Press Release: CoVerica Names Mark Holland as President & CEO, Expands with BenefitHelp Acquisition

DALLAS, TX – CoVerica, a leading insurance brokerage known for its commitment to excellence and client-first approach, is pleased to announce the appointment of Mark Holland as its new President and Chief Executive Officer. Holland brings a wealth of experience in the insurance and benefits industry, coupled with a strong entrepreneurial spirit and a deep commitment to faith-driven leadership.

Mike Sterlacci, CoVerica’s Founder and Chairman of the Board, expressed his confidence in Holland’s ability to lead the company into the future:

“Maturity teaches us to accept our mortality and recognize the importance of passing on what we have learned and built. When the goal is kingdom building, equally critical is the decision of who will best receive that knowledge and carry on the mission. Mark Holland understands this fundamentally. Mark is energized by our uniqueness and the phenomenal opportunity we have. His deep understanding of where we are, and the strengths we already have, paired with his innovative approach, assures our profitable future.”

With over three decades of experience in the insurance and benefits industry, Holland has a proven track record of innovation and leadership. He entered the industry in 1994, focusing on worksite marketing, benefits communication, and electronic enrollment. As the co-founder, partner, and CEO of BenCom®, Holland spearheaded the development of proprietary tools and technologies that transformed the way employers communicate and enroll employees in benefit programs. These tools are now utilized by national public companies, state governments, and major insurance carriers.

A recognized leader in the industry, Holland has been featured on CNBC, Bravo’s World Business Review, Benefit News, and Benefit and Compensation. He is also a best-selling author and a frequent speaker at industry events. Most recently, he launched BenefitHelp™, an innovative platform leveraging cutting-edge technology to revolutionize the healthcare and benefits industry.

Beyond his professional achievements, Holland is a devoted Christian leader who seeks to serve God through both his personal and professional endeavors. He has been married to his wife, Jennifer, for 31 years, and they have two children, Hannah and Samuel. The Holland family will be relocating to Dallas as Mark embarks on this new chapter with CoVerica.

BenefitHelp and its team will integrate into CoVerica, enhancing its employee benefits capabilities and expanding its service offerings.

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About CoVerica

Established in 1983, CoVerica consistently offers unique insurance solutions and opportunities for its employees, customers, and producers, with effective risk management practices. Headquartered in Dallas, CoVerica has been awarded the IIABA Best Practice Agency for ten consecutive years and was recently recognized as the Insurance Journal’s 2024 South Central Gold Winner for “Best Agencies to Work For.”

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About BenefitHelp

Established in 2009, BenefitHelp is a leading provider of innovative employee benefits solutions specializing in benefits communication, enrollment technology, and strategic consulting. Committed to simplifying the complexities of healthcare and benefits administration, BenefitHelp empowers employers with cost-effective strategies and seamless digital tools to enhance employee engagement and maximize plan efficiency. Through cutting-edge technology and expert guidance, the company helps businesses of all sizes navigate the evolving benefits landscape with transparency and confidence.