The tower crane industry is feeling the squeeze—rising costs, increasing competition, and the ever-evolving world of construction are putting companies to the test. In this episode of Crane Talk, Craig Martin, from Sun Crain & Hoist, joins the cast to discuss the state of the tower crane market, including the impact of rising interest rates, tighter financing requirements, and shifting demand for high-rise buildings.

From safety innovations and liability concerns to the struggles of staying competitive in an overcrowded market, this conversation sheds light on what it really takes to run a successful crane business today.

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www.suncraneandhoist.com