In this episode, Ron and Gene outline the complexities of the crane and heavy equipment industry, shedding light on the stark realities of sky-high insurance premiums and the challenge of increasingly elusive reinsurance options. Today’s focus is on the tactics behind the aggressive legal advertisements that are more than just an eyesore on your morning commute; they're driving up costs and putting companies in the hot seat. Advertising has become a key tactic in the world of personal injury law, from Texas to all the other states in the country. They break down how third-party advertisers are reshaping the legal landscape and why third-party litigation funding might just tilt the scales of justice.